Shared Values and Strong Communication Means Business for Jerry’s Majestic Marine

The Challenge

In the competitive waters of Lake Geneva, Wisconsin, Jerry’s Majestic Marine operates among seven of the nation’s top 100 boat dealers. As a family-owned business, they needed a way to maintain their edge while staying true to their values of exceptional customer service and product quality.

Strategic Partnership

Recognizing the need to provide trailer options that would meet varying needs and budgets while maintaining the high standards their customers expect, the dealership added Venture Trailers to their lineup. Erick Youngquist, sales manager, says offering the Venture brand brings options that are “a little more budget-friendly, and in my opinion, more versatile.”

Shared Values Drive Success

The partnership flourished due to aligned values and commitment to customer service. “The number one factor for us in choosing a supplier is sharing the same values,” says Youngquist. They found those values in every interaction with Venture, from responsive communication to strong engineering support.

This means Jerry’s Majestic Marine is able to offer trailer solutions that fit a variety of needs, and keep customers informed throughout the process – which proved especially valuable during the COVID-19 pandemic. While supply chain issues caused many marine industry suppliers to struggle, Venture Trailers maintained exceptional service. “Even facing very long production lead times, we were always kept up to date,” Youngquist recalls. This communication proved crucial in the Midwest’s seasonal market, where delays can impact a boater’s entire season.

Results That Matter

The partnership has enhanced Jerry’s Majestic Marine’s ability to stay true to their family-oriented, customer-first approach while strengthening their market position. With Venture Trailers’ support, they are able to offer competitive pricing on high-quality trailers for freshwater and saltwater environments. “It’s always an enjoyable experience to work with the Venture team,” says Youngquist.