37-year-old marine trailer leader launches technology-driven website with advanced SKU management, dealer tools, and seamless e-commerce integration
November 22, 2025
Baltimore – Venture Trailers, a family-owned leader in marine trailer manufacturing and sales, has unveiled a refreshed brand identity and launched a newly redesigned eCommerce website. Since its founding in 1988, the Baltimore-based company has continually evolved its business and production model to meet the changing needs of its national dealer network and boating customers seeking parts and service support.
The refreshed brand strengthens Venture Trailers’ position as the premier manufacturer of high-value boat trailers, emphasizing its deep connection to the boating lifestyle. Designed for discerning boat owners, Venture Trailers delivers smart, high-performance solutions that ensure the safe and seamless transport of their most prized possessions to and from the water.
The new website’s content strategy and navigation are optimized to drive search visibility and brand recognition, increasing the likelihood of customers requesting Venture Trailers by name at dealerships. Designed and built for both dealers and boat owners, the site offers an engaging, mobile-friendly experience featuring dynamic video content, detailed product specifications, and advanced filtering tools that make it easy to find exactly the right parts, accessories, and trailers for maintenance or upgrades.
“This launch is more than a new look—it’s a statement about who we are and where we’re going,” said Stephanie Van Slyke, CEO. “For nearly four decades, Venture has built its reputation on precision, reliability, and service that dealers count on and boaters trust. Our new site takes that same commitment and raises the bar, giving dealers a more powerful platform to support their customers and helping boaters find exactly what they need with confidence. Because at the end of the day, when you choose Venture, you’re investing in craftsmanship that delivers– on the road and on the water.”
The brand refresh and website redesign were developed in partnership with Vitamin, a Baltimore-based, family-owned brand agency specializing in both traditional and digital marketing aligned seamlessly with Venture Trailers’ needs and vision. Sharing a commitment to quality, work ethic, and exceptional customer service, Vitamin’s team played a crucial role in guiding the brand modernization and eCommerce development to life.
“This project hit every mark for us,” said Michael Karfakis, Founder of Vitamin. “It brought together strategy, technology, and design in a way that played to our strengths from day one. Integrating inventory with NetSuite, refining the brand, and building a stronger eCommerce experience—it all came together through real collaboration. Stephanie and the Venture team pushed us to go further, and that kind of partnership always produces the best work. We’re proud of what we built together.”
With its refreshed brand and enhanced digital presence, Venture Trailers continues its legacy of innovation, craftsmanship, and service. The new eCommerce experience makes it easier than ever for both dealers and boat owners to access the products and support they need–reinforcing Venture’s role as a trusted leader in the marine trailer industry.
About Venture Trailers
Founded in 1988, Venture Trailers is a premier manufacturer of high-value boat trailers, dedicated to making boating more accessible, exciting, and hassle-free. Headquartered in Baltimore, MD, with a 114,000-square-foot manufacturing facility, Venture Trailers serves dealers internationally, across the U.S., Canada, and Australia. For over 37 years, the boating industry and boating enthusiasts have trusted Venture Trailers for its commitment to innovation, quality, and customer service. With a robust eCommerce platform and dealer network, Venture is built for everyone—from avid fishermen to casual day cruisers—ensuring a seamless experience on and off the water.